Best ways to increase your website traffic will be described in this article. There are very few good reasons to ever cease trying to increase the amount of unique visitors your website gets, unless you’re Scrooge McDuck swimming through your gold vault. The reasoning is simply too simple to be denied: the more people that visit your website, the more sales you make.
However, managing a business requires a lot of effort, and it’s simple to become sidetracked by other equally crucial jobs and tactics.
This post is intended for business owners who want to return to the fundamentals and who are willing to invest some time and money at the top of their marketing funnels.
Top 8 Non-Rocket Science Ways to Increase Website Traffic In 2022
Top 8 Non-Rocket Science Ways to Increase Website Traffic are explained here.
1. Create evergreen content
Forget for a moment the natural obsession of the marketing sector with producing content that ranks on Google.
Yes, it would be insane to fully ignore this component of content marketing with an SEO focus. If a search engine will never see your blog content, it has very little value. Having said that, you shouldn’t limit your attention to Google rankings. You build a marketing asset when you post something of extraordinary, evergreen value since it will continue to draw readers to your site as long as it remains there.
Keyword density and search volume are two SEO elements that should substantially affect your marketing plan. It’s acceptable to occasionally set these aside in favour of producing content that offers incredibly useful, timeless knowledge.
Some topics are simply always well-liked by internet users. Everyone wants to become healthier. They are constantly looking for fascinating things to pass the time. People in business are constantly looking for ways to increase their success.
A great example of evergreen content is the thorough blog article from EachNight titled “Sleep Calculator: What’s the Best Time to Go to Sleep.”
Everybody wants to sleep better at night. All people on the earth are impacted by this issue of mental and physical health. Similarly, sleeping is not a “seasonal” activity. It’s an inevitable aspect of being human. This is about as evergreen as content gets until humans stop needing to sleep.
2. Get your site optimized for mobile devices
Google has said unequivocally that responsive websites are given higher placements in its search results. In fact, the search algorithm currently employs “mobile first” indexing, which refers to the usage of a website’s mobile version as the primary page for establishing a site’s eligibility for ranking. Also check CMS Platforms
What is this so crucial to Google? User experience is everything, really. It’s necessary to keep in mentality that current consumers are much more likely to surf your website on a smartphone or tablet than a desktop computer. It makes reasonable to give priority to mobile searches since they make up the majority of Google’s traffic now.
Now keep in mind that usability problems are more likely to affect mobile users than desktop ones. Because a mobile device’s screen is substantially smaller than a laptop’s, using a complicated user interface can be challenging without a mouse and keyboard.
Data also indicates that mobile consumers are quite sensitive to lengthy load times (thanks TikTok for burning out my dopamine receptors). By reducing the amount of time a user must wait for a page to load, you can reduce the likelihood that they will leave your website altogether.
Consider the contrast between the Real Thread desktop and mobile sites as an illustration of a website that has done a fantastic job of providing a mobile-optimized experience.
The company was able to provide consumers with a quick-loading mobile experience that’s exceedingly simple to navigate by adjusting the layout, shrinking image size, and getting rid of all animated features. All of this was accomplished while preserving the desktop site’s primary style. This is another way to increase website traffic.
3. Get super niche
Casting a wide net while seeking traffic with content means attempting to draw in hundreds of millions of individuals. If you are successful, great. There will be an overwhelmingly large inflow of traffic.
However, in order to succeed here, you must defeat some rather ferocious competition for Google’s ranking. And the typical small business website has almost no chance of doing that.
Tossing multiple smaller nets into very targeted portions of the digital ocean is a workable solution. In actuality, this implies concentrating your content’s topics and keywords on more specialised niche markets.
A fantastic illustration of this strategy is provided by Finli in their blog post, “How to Grow Your Martial Arts Business | Ultimate Guide.”
The blog article targets a very particular demographic rather than attempting to reach as wide an audience as possible with a topic like “How to Grow Your Small Business” or even something somewhat less ambitious like “The Ultimate Guide to Growing Your E-Commerce Business.”
Finli is increasing the likelihood of two outcomes by producing information in this particular niche.
First off, they have considerably greater chances of ranking on Google than they would have had they chosen a subject that was more popular.
This is another way to increase website traffic. Second, there is a greater likelihood that people will share their material on social media. This is due to the particular that internet communities frequently develop around specialised subjects, such as the martial arts industry.
It’s important to note that choosing a specialised topic alone won’t guarantee that you’ll accomplish these two objectives. Even a narrowly focused topic will face fierce competition. To make sure your content ranks, you’ll still need to use the foundations of SEO. And to increase your content’s chances of going viral, concentrate on providing truly unique material.
4. Launch a podcast
The easiest tactic on this list might not be to set yourself up to make a podcast. Nevertheless, the benefits could be quite amazing.
Consider an excellent podcast episode in the same manner as you would an awesome evergreen blog piece. It will remain on your website indefinitely.
Every time somebody attends to your podcast, there’s a chance they’ll spread the word about it to their friends or post about it on social media. If your content is strong enough, you may also be able to publish your podcast on a number of reputable venues, all of which are eager to direct their audiences to excellent content like yours.
On fourteen various platforms, including market leaders like Spotify, Apple, and Google, Investing.io’s podcast is available. Every juncture you remove a new episode, you expose your brand to that enormous audience.
The quality of the content should be your top priority when starting a podcast, without a doubt. Yes, there are many things you may do to advertise each episode. But if you’re not producing stuff that listeners eagerly anticipate, none of this matters.
Be provocative, then. Be perceptive. Take up a topic in which you are an authority. Take a public speaking course online. Invite fascinating people with fascinating ideas as guests.
The technical aspect of the situation is obviously important, but there are plenty of online tools available to assist you. It’s important to seem believable on your podcast, but avoid obsessing about it.
If you regularly release amazing material, your podcast will drive relevant traffic to your website.
5. Promote your website smartly on your social media profile
Some companies have done a great job of growing their social media followings. It’s difficult to accomplish this. You encounter numerous difficulties when building a following on Facebook, Instagram, and Twitter, just like when trying to drive traffic to your website. Also check Backlink Indexing Service
But in the long run, tenacity and adhering to tested techniques will pay off. On social media, there is a huge need for high-quality material, so if you provide it, people will come.
But that isn’t the topic of this part of our article. We’re here to discuss how you can use your social media presence to drive traffic to your website. This is another way to increase website traffic.
Ingeniously, Skillcrush uses its Instagram account to drive traffic to its website. The company has a very straightforward strategy that is quite powerful. The people at Skillcrush were wise to include the benefit of visiting their home page directly above the website link on their Instagram bio: “Take our free 3-minute survey to find out if tech is suitable for you!”
Yes, some Instagram users may click on the link to your website just out of curiosity or to learn more about your business. However, you may make the most of this factor if you give them a compelling cause to fall down the rabbit hole.
Skillcrush decides to take a somewhat different tack on Facebook and Twitter. In place of a practical CTA (the quiz), the company chooses to play on users’ feelings.
“Job skills include digital abilities. Learn the web programming and design skills you need to succeed financially and in your freedom.
The online community and platform Skillcrush allows you to learn coding and design skills to advance your profession.
Both of these passages use language that appeals to the visitor’s emotions. The majority of American workers are dissatisfied with their occupations. This fact is used by Skillcrush as a traffic generator for their product, which has the power to transform lives.
When developing the social media profiles for your business, be sure to provide convincing justifications for followers to visit your website.
6. Build backlinks through outreach
This is another way to increase website traffic. Sure, over the previous 18 months, SEO strategies like “topical authority” (we’ll talk more about this later) may have begun to dominate the conversation. However, this does not imply that Google has forgotten how important a quality signal links from other websites to one of your blog entries are.
But how can you raise the probability that a credible third party will use your content? I’ll provide two key suggestions.
It’s important to keep in mind, however, that each of these strategies will have advantages besides raising the likelihood of obtaining a backlink. Therefore, make an effort to avoid viewing them solely from this angle.
Create new knowledge
If you don’t provide websites a reason to connect to your content, they won’t. The best justification of all is if your website is the only one that provides them with information they can’t get anyplace else.
Consider running surveys and gathering data from answers if you have a large enough social media or email subscriber base to dig for fresh information.
Reach out and inquire with your followers about your sector. Create blog entries or infographics based on their feedback that shed new light on an existing subject. One of your peers who wants to make a certain point in one of their own blog posts or marketing materials might find this knowledge to be of utmost use.
Producers of explainer videos WyzOwl release a complete analysis on the condition of the video marketing sector every year. This information is highly citable, as seen by the WyzOwl domain’s nearly 20,000 backlinks, per Uber Suggest.
Conducting interviews with recognised industry experts and thought leaders is another technique to generate “new” knowledge. Ask them to comment on a topic that is directly linked to your industry.
These articles, which are frequently referred to as “expert roundups,” take a lot of time to write and include a lot of research, but the rewards can be enormous. A comprehensive roundup piece is jam-packed with quotes that may be used as references to back up the assertions made by your peers.
For roundup posts, you’ll typically also receive backlinks because the individual being cited wants to acknowledge their contribution.
You’d be crazy to sit around and wait for someone to stumble upon a 4,000 word blog post that you spent weeks writing and packing with of wonderful references.
Here, “outreach”—the aggressive, diplomatic act of telling someone that a link to your data might be useful to them—comes into play. This is another way to increase website traffic.
Please be notified that this is not an easy task. It’s not complicated, but you probably won’t install it over the course of a long weekend either.
There is a tonne of excellent information about the subtleties of outreach online, but a little rundown of the procedure wouldn’t hurt:
Find blogs that discuss the same terms as your own using Google. These are the posts made by your rivals.
Find the websites that are linked to the articles written by your competitors using a tool like Moz Link Explorer. Your prospects are those people. Also check cineB.net alternatives
Prepare and contact your prospect via email. Make a compelling argument for people to link to your material in this situation. The beginner link builder should read this Backlinko post. This sensitive process calls for extensive planning and communication. Do your research before moving forward.
7. IIIustrate topical authority
Google enjoys providing users with sites that are likely to meet their demands. The search engine is continuously looking for new ways to distinguish between good and undesirable material.
Google has employed a variety of methods for doing this over the years. Two of the main factors in this have historically been keyword density and high-quality backlinks. But topical authority, a new statistic, is now beginning to play a bigger role in SEO.
The capacity to demonstrate knowledge on a certain topic is known as topical authority. Google is progressively giving websites that extensively discuss a particular issue across a series of postings versus a single article preference.
This is another way to increase website traffic. More and more SEO professionals are advising website owners to write multiple pieces on a particular topic to demonstrate to Google that their site is an authority on that subject.
Google prefers to see “depth” of coverage in practise. For instance, a single post about “The Benefits of the Keto Diet” might make excellent use of keywords and have a tonne of backlinks. However, Google is likely to penalise it in the rankings if this subject isn’t covered elsewhere on the website.
Write as many additional insightful articles on this subject as you can to stop this from happening and to help your articles rank higher. Consider what additional information readers might be interested in learning about the keto diet, then write as many blogs as you can about it.
The trick in this situation is to avoid creating or duplicating “fluff.” Use Google to find out what inquiries people are making about the ketogenic diet, then respond to the top five in a thorough article.
Google includes some extremely helpful information under the title “People also inquire” when presenting search results for the term “keto diet.” What Can I Eat on the Keto Diet, for Example? likewise, “Is the ketogenic diet dangerous for me?”
Avoid providing an answer to this query in your main content. This is a fantastic chance to demonstrate topical authority by writing a specific article for each of these queries.
8. Go the paid advertising route
Driving organic traffic to your website with excellent content will always be a long game, regardless of how much stock content marketers place in their chosen channel. This is another way to increase website traffic.
It takes time to establish a successful blog with consistent traffic. According to the Content Marketing Institute, it usually takes six to nine months.
Don’t overlook sponsored advertisements on websites like Google, Facebook, and Instagram if you require results right now and have the necessary funds.
Don’t be misled into considering that this is an straightforward channel to generate traffic with by the “rapid results” angle. The success of a paid campaign is influenced by several intricate elements.
Here is a brief review of the best practises for sponsored advertising, along with some useful resources.
Create a sound plan and strategy. Launching an advertising campaign without a detailed road map outlining your objectives and strategy is a bad idea.
Follow a budget. Paid marketing is a game of numbers. You shouldn’t invest more money in a conversion than it is worth.
Pay attention to the copy in your ads. It matters a lot what wording you choose to encourage people to click on your advertisement. Don’t undervalue the value of research and A/B testing in this situation.
Make sure your landing page fulfils the promise of the advertisement. Your potential customers expect your advertisement and the page it directs them to to be consistent. Your landing page must maintain the message that was made in the advertisement if that was what prompted them to click on it.
Involving a specialist is another piece of advice I can give in this situation, especially if you’re new to sponsored advertising. Although all the different platforms make it quite easy to get started, operating a good campaign requires a degree of sophistication that may take years to master.
Some Final words
It’s safe to say that driving traffic to your website isn’t very complicated. None of the tactics we’ve covered in this post require a graduate degree to understand or apply.
But it doesn’t mean they’re simple or 100% certain to work right away. Tenacity, attentiveness, and attention to detail are required for success in this area of digital marketing.
The most crucial thing is to become familiar with research.
A fantastic starting point is reading articles like this one. However, they only represent the very beginning of the information you may learn about this intricate subject. Get used to this learning process, and you’ll enjoy the benefits.