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Top 15 Conversion Rate Optimization Tools In 2022

Best conversion rate optimization tools will be described in this article. Are you trying to find the greatest WordPress conversion-boosting tools?

Utilizing conversion rate optimization (CRO) solutions is crucial when running a business or blog in order to generate leads, increase user engagement, and increase conversions.

We’ll outline the top conversion optimization tools available in this article so you can improve your marketing efforts and expand your business. First, though, why should you employ these technologies on your website?

Why Should Your WordPress Site Use Conversion Rate Optimization Tools?

Although increasing internet traffic is crucial, it is insufficient if you want to make money from your website. To continue their adventure, you must persuade them to become subscribers and leads.

Understanding your customers, planning your marketing and promotions, and enticing them to interact with your company are all made simple by conversion rate optimization, or CRO, technologies.

Where conversion optimization tools can actually help is in these situations:

  1. Identify Your Audience: CRO tools gather important information about your visitors so you can develop campaigns that they are more likely to interact with.
  2. Improve Your Strategy: By understanding the areas of your website where visitors spend the most time and the information they avoid, you can enhance lead generation and your conversion strategy.
  3. Increase Revenue: It is easier to generate content, campaigns, and items that are relevant to your audience’s requirements and interests the better you know them, which will increase your sales and profit.

Now that we are aware of the benefits of including conversion tools on your website, let’s examine the best options available right now.

Top 15 Conversion Rate Optimization Tools In 2022

Top 15 Conversion Rate Optimization Tools are explained here.

We’ve compiled a list of effective CRO tools that you can utilise to dramatically boost conversion rates below.

We took into account the features, price, and outputs of each.

1. OptinMonster


The greatest lead generation plugin for WordPress is OptinMonster. By developing pertinent, targeted ads, it aids in converting website visitors into clients.

With its drag-and-drop builder and ready-made templates, you can make eye-catching optin campaigns that compel visitors to take action. Select a campaign type from a selection that includes lightboxes, sidebar forms, floating bars, countdown timers, inline forms, and others. Also check Bug reporting tools

Powerful targeting parameters like exit-intent, device, scroll depth, and many others are included with OptinMonster. Additionally, it employs cookie and onsite retargeting to tailor marketing messages and increase conversions.

Salesforce, HubSpot, Shopify, Mailchimp, ActiveCampaign, and other services are integrated with OptinMonster.


  • A/B testing and conversion analytics to improve outcomes
  • Widely used connections to marketing and email services
  • Exceptional campaign triggers and precise targeting
  • Mobile-friendly advertisements
  • 9 campaign kinds and more than 50 pre-built templates

2. MonsterInsights


The finest Google Analytics plugin for WordPress is MonsterInsights. It makes it simple to comprehend how visitors use your website and how it’s doing over time.

You can view your analytics reports directly from your WordPress dashboard with MonsterInsights, which eliminates the need to leave your admin to examine the performance of your website.

The nicest feature of this plugin is how quickly and easily it can be set up and connected to Google Analytics. The fact that you never have to utilise code or change WordPress files makes it incredibly beginner-friendly.

This is another conversion rate optimization tool. With the help of the Google Optimize addon and this plugin, you can conduct A/B tests on your website to determine what appeals to and what repels your audience. Track your forms, target keywords, content, unique events, URLs, revenue, and much more.


  • Global website tracking for campaigns and devices
  • More accurate eCommerce tracking
  • Current user statistics
  • Create unique metrics to monitor authors, categories, tags, searches, and more.
  • Integration with well-known plugins and services like WPForms, MemberPress, and Yoast

3. WPForms


The finest contact form plugin for WordPress is WPForms. You may use it to design beautiful, highly optimised forms for your website.

You may construct any kind of form you want with WPForms, including surveys, contact forms, registration forms, newsletter signup forms, and more. Regardless of the visitor’s device, it is completely responsive and looks amazing.

With the drag-and-drop builder included with WPForms, creating custom web forms is simple. It interacts with a number of well-known email marketing platforms, including GetResponse, ActiveCampaign, AWeber, Constant Contact, and Mailchimp.

With cutting-edge features like conversational forms, WPForms is designed for conversions. By asking one question at a time, it makes lengthy forms appear more like a conversation. Additionally, it has clever conditional logic that allows form fields to be changed dynamically in response to user input.

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To observe a step-by-step breakdown of the user’s journey around your website up to form submission, WPForms even offers a User Journey extension. so that you can enhance the experience and journey of your users.

These functions are all intended to increase form completion rates and increase conversions.


  • 300+ ready-made form templates
  • Forms optimised for mobile
  • Intelligent conditional logic that displays or conceals fields depending on user choices
  • Several-page forms
  • Effective spam and captcha protection

4. TrustPulse


The finest social proof notification plugin for WordPress is TrustPulse. By displaying popups to visitors about recent sales and activity on your site, it aids in turning visitors into interested buyers.

Visitors are inspired to take similar action when they observe others on your website making purchases or signing up for newsletters.

You won’t need any coding knowledge to use TrustPulse because the dashboard is user-friendly for beginners. This is another conversion rate optimization tool.

There are numerous design possibilities to match the popups to the WordPress theme and branding of your website. The message, colours, photos, and more may all be changed. Also check AdClerk alternatives

Additionally, TrustPulse interfaces with a number of well-known platforms, including Squarespace, Shopify, Magento, and WordPress.

With your audience, TrustPulse assists in fostering confidence and trust. In fact, it has been shown that using this tool can increase conversions by up to 15% right away.


  • Live activity monitoring
  • A variety of popup types, including custom messages, group statistics, and recent activities
  • Completely configurable popups and adaptable design choices
  • Rules for smart targeting
  • Analytics and statistics to track your campaigns

5. PushEngage


The finest web push notification tool for WordPress is PushEngage. Even after a visitor has exited your site, you may still send them tailored push notifications.

With just one click, you can easily get people to subscribe to your browser notifications. After that, you can send them personalised communications to enhance conversions and bring traffic back to your website.

You may notify customers about a variety of communications, such as sales, promotions, discounts, and more, with PushEngage. It sends triggered messages to the appropriate visitors at the appropriate time based on user activity.

Additionally, it includes an Attributes API that enables you to customise notifications by adding your subscriber’s first name, address, preferred hobby, and other pertinent information.

You can totally customise PushEngage’s notifications to match your marketing objectives by changing the wording, CTA button, graphics, URLs, and more.


  • Testing A/B
  • Analytics for tracking goals
  • Adaptive segmentation
  • Automated drip marketing

In-App Notifications

6. SeedProd


This is another conversion rate optimization tool. The best landing carrier builder for WordPress is SeedProd. It aids in the creation of beautiful, site-optimized landing pages. As a result, you can advertise pretty much anything you want, including items, sales, webinars, events, etc.

SeedProd is user-friendly for beginners and makes it simple for anyone to create stunning webpages for their site. There are 150+ preset templates available, and they are made for all important marketing objectives.

You can add & remove pieces as you go with its drag-and-drop builder without changing a single line of code. To make sure your audience has a good user experience, you can also preview how your landing page appears on mobile and other devices.

To simplify your lead generation efforts, SeedProd also enables you to add optin forms and integrate with well-known email service providers. Additionally, you may integrate WooCommerce so that you can sell goods right from your landing page.


  • More than 150 templates for landing pages, including those for sales, opt-ins, coming soon, maintenance mode, webinars, login pages, and thank-you pages
  • Intelligent sections and blocks to produce original pages
  • Fully mobile-ready and responsive
  • 20 pre-installed colour schemes
  • Spam defence
  • Maintenance and coming soon modes

7. RafflePress


The greatest giveaway and contest plugin for WordPress is RafflePress. You can quickly build a giveaway that is optimised for your brand to increase site traffic, social media following, and user interaction.

Without knowing any code, you can quickly establish a giveaway with RafflePress. Its drag-and-drop builder is user-friendly for beginners and includes pre-built templates so you can create a campaign quickly.

To increase participation and publicity in your contest, RafflePress also enables you to create and design a landing page. With its tracking and retargeting features, it’s simple to pinpoint your target market to ensure that the contest receives the most entries.

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You may broadcast your campaign anywhere because RafflePress connects with well-known social media channels like Facebook, Instagram, YouTube, and Twitter. Additionally, it interfaces with the majority of CRMs and email marketing platforms, making it simple to merge and manage your data.


  • Pre-built template giveaways
  • A variety of access points
  • Click-to-enter
  • Spam and fraud defence
  • Mobile-friendly, responsive designs

8. Smash Balloon

Smash Balloon

The greatest social networking feed plugin for WordPress is called Smash Balloon. It enables you to showcase lovely feeds on your website in order to show users your social media material and gain followers.

You can show material from Facebook, Twitter, YouTube, and Instagram. You also have complete control over which posts are shown on your website.

Smash Balloon is a game-changer for website conversions because clients want to feel confident in your brand before taking action on your website. Your social media material increases your authority with customers, who are therefore more likely to follow you on social media, sign up for newsletters, buy your products, and other things.

After five minutes of setup, the feeds are automatically generated. Therefore, Smash Balloon will automatically fetch fresh content and display it on your website as you post to your social network accounts. Also check skypatrol alternatives

You can customise your social media feed in the Smash Balloon dashboard in a number of ways to make it look good with the rest of your website. This is another conversion rate optimization tool.


  • Fully responsive to mobile
  • Over 12 feed layouts
  • Filters to manage which posts appear on your website
  • A variety of feed kinds, such as hashtag feeds, events feeds, photo feeds, and timeline feeds.
  • Google-friendly
  • Intelligent backup and feed caching system

9. Constant Contact

Constant Contact

Bloggers, business owners, marketers, and others use Constant Contact to develop their websites and manage their email marketing campaigns. You can use it to design and distribute audience-specific emails.

Regardless of your experience level, Constant Contact offers options for novices, experts, and everyone in between, allowing you to develop an email strategy that is optimal.

You may create drip email campaigns and autoresponders using its email editor. There are a tonne of design options available as well, so you may adapt colours, fonts, photos, and more to your branding and other material.

To stay on top of your content strategy, you can set up email marketing automation to carry out planned or automated operations.

Additionally, segmenting your audience is quite simple with Constant Contact. This enables you to recognise and collect similar subscribers so you can send your audience targeted, customised advertising.


  • More than 240 built-in email templates
  • Drag-and-drop function Object() { [native code] }
  • Automation of email marketing
  • List segmentation for emails

User information and analytics

10. Google Analytics

Google Analytics

For WordPress users, Google Analytics is a potent tool that provides all the information required to maximise conversions. It creates it simple for you to monitor visitor activity and behaviour on your website.

This is another conversion rate optimization tool. It is simpler to create a website that increases conversions and appeals to users the more you comprehend them.

To simply track your data, Google Analytics enables you to track several websites from a single account. You may see information about your website’s visitors, including how many people visit it, how long they stay, where they leave off, referral sites, and other things.

Additionally, you can do A/B tests, keep an eye on links, and link systems that track CRM, points of sale, and other touchpoints.

Google Analytics may be a little difficult to utilise for customers who aren’t experienced with segmenting analytics, so we recommend integrating it with MonsterInsights. This plugin creates reports that are simple to understand using detailed website data. As a result, you’ll easily obtain all the information you require.


  • Help with tag management
  • Individualized segments at the user or session level
  • Tools for reporting on your audience, acquisition, behaviour, conversions, in-the-moment activities, and more.
  • Conversion and user modelling
  • Importing data

11. Owler


Owler is an insights tool that enables you to monitor your rivals to gain an advantage and understand their tactics. You’ll get updates and notifications on the most recent developments so you can keep up with what’s going on in your sector.

You can construct a list of the businesses you want to follow using Owler’s competitive intelligence tool. It then gathers business data for you and notifies you of emerging trends, breaking news, and insights.

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Using this knowledge, you can improve your appeal to your target market and position your company to publish the most recent content first.

Owler can give you details about other businesses, such as confidential revenue projections, CEO approval ratings, employee counts, and more.

Additionally, it generates a data summary for you so you can easily receive a quick overview of the most significant trends occurring in your sector.


  • Advanced search with geographic, revenue, employee count, and other filters

Competitive awareness

  • News notifications and trend trackers
  • Specific keyword notifications
  • Brand-specification

12. Ahrefs


Another competitor research tool that might help you keep up with your rivals and provide your clients with the most pertinent material first is Ahrefs.

Ahrefs offers a variety of tools to assist you with competitive analysis, rank tracking, keyword optimization, and more. It includes everything you need to better understand your audience and your rivals in order to create campaigns that are more relevant to them and increase conversions.

By identifying the products that clients purchase online and examining their activity across marketplaces, Ahrefs also serves eCommerce firms. In addition to many other things, you may track your omnichannel performance and monitor consumer demand.


Site inspection

  • In-depth market knowledge
  • Examine the performance of rivals
  • Powerful tools for keyword research
  • Audience research

13. SurveyMonkey


With the help of SurveyMonkey, you can gather customer feedback to better understand your customers and accelerate your growth.

You may create polls, surveys, and quizzes with SurveyMonkey to distribute to customers. Through email, social media, mobile chat, online links, and other channels, you can get customer input. Export your findings, incorporate user input into your apps, and utilise your insights to guide business choices. This is another conversion rate optimization tool.

With more than 150 pre-built templates included with SurveyMonkey, choosing the appropriate questions to ask clients is simple. These concerns range from market research to education to workforce involvement to consumer pleasure.


  • More than 150 ready-made survey templates
  • Customer analytics and data
  • Integrations with Salesforce, Microsoft Teams, MailChimp, and many other platforms
  • Adjustable access restrictions

14. Woopra


Woopra is a tool for customer journey analytics designed to help you better understand your customers and increase website conversions.

This is another conversion rate optimization tool. You can track customer information with Woopra, including trends, journeys, segmentation, retention, and more. Utilize bespoke tracking to keep track of product, sales, marketing, and support touchpoints. Using its built-in triggers, you may also take real-time action in response to user behaviour.

Without writing a unmarried line of code, it also enables you to sync existing user data from your databases and turn it into actions. Popular systems like MailChimp, Slack, Salesforce, AWeber, Dropbox, ActiveCampaign, LiveChat, Shopify, and many more are integrated with Woopra.


  • Customer journey, trend, segmentation, etc. analytics.
  • User behaviour triggers that are built-in
  • Sync the user’s current data
  • Touchpoint improvements

15. All in One SEO

All in One SEO

With the aid of All in One SEO, you can create an optimal marketing plan that will help you better understand your target audience and appeal to their interests in order to increase conversion rates. This is another conversion rate optimization tool.

Recurring site audits, content research, backend analysis, SEO error detection, and much more are included with All in One SEO.

Additionally, it offers you sophisticated eCommerce SEO assistance for improving your product pages and product categories.

The tool makes it simple to optimise pages and items to increase site traffic and conversion rates.

Additionally, All in One SEO interacts with social media networks so you can access Facebook insights, inform Google of your social media accounts, and establish global social sharing preferences for your entire website.


Site inspections

Complete website redirection

  • Checker for on-page SEO
  • Headline checker

There you have it, then! The finest conversion rate optimization tools for WordPress websites are those listed above.

We hope you found this post interesting. Check out our display of resources on the best WordPress plugins if this is the case. It deconstructs the top plugins available so you can pick the best ones for your WordPress website.

You may also read our post on the top email marketing services compatible with WordPress if you own a small business and want to compare email marketing services. It explains what to search for to help you choose the best option for your website.


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